I recently had the great pleasure of working on a logo for a new Lake-area restaurant, Slugger’s Eatery. What a fun job! This new establishment features Chicago-style dogs, Italian beef, sweet potato fries (yum) and wait for it . . . . hand-dipped BLUEBELL Ice Cream. (Growing up in Texas, no other ice cream brand was allowed in our house!) Tim Richardson, Slugger’s owner, ask me to help him create a logo that was friendly, fun and family-oriented for his new business. Also he wanted the logo to include a baseball-playing, bat-swinging hot dog named Slugger.
Some of the original design concepts. . .