I have always loved package design. Even before I was a designer, I was a package snob. Yes, I buy based on what I think of a package. (But then again, who doesn’t? Seriously.) Since leaving Purina in 2007, I haven’t had a chance to really work on any package design development until a few months ago. I have been working with Bob Steffen, owner/developer of the Car Seat Monitor. This is a revolutionary item that I feel is going to really make a big splash in the child safety world. It’s a device that works with your SmartPhone to help keep your child safe in the backseat. It’s an amazing little gadget.
Bob came to me and asked me to help create a package design that would really speak to women and not alienate men. We wanted it to really be a product that moms would want and want to buy for their friends. The package needed to show the technical aspects but also stay friendly. So I got to work creating the initial concepts. My plan was to have 3, but somehow I ended up with 8 designs. And after Bob shopped around the original 8 designs, 3 came out on top. These are three packages that Bob will be showing at the trade shows over the next few months. Eventually it will be narrowed down to 1 package, but for now it’s fun to see how people feel about each of the three designs.
This project was so much fun! It combine a few of my passions—package design, designing for moms and kid products. It was a great project and I am excited to be part of it.