I have always loved package design. Even before I was a designer, I was a package snob. Yes, I buy based on what I think of a package. (But then again, who doesn’t? Seriously.) Since leaving Purina in 2007, I haven’t had a chance to really work on any package design development until a few months ago. I have been working with Bob Steffen, owner/developer of the Car Seat Monitor. This is a revolutionary item that I feel is going to really make a big splash in the child safety world. It’s a device that works with your SmartPhone to help keep your child safe in the backseat. It’s an amazing little gadget.
Bob came to me and asked me to help create a package design that would really speak to women and not alienate men. We wanted it to really be a product that moms would want and want to buy for their friends. The package needed to show the technical aspects but also stay friendly. So I got to work creating the initial concepts. My plan was to have 3, but somehow I ended up with 8 designs. And after Bob shopped around the original 8 designs, 3 came out on top. These are three packages that Bob will be showing at the trade shows over the next few months. Eventually it will be narrowed down to 1 package, but for now it’s fun to see how people feel about each of the three designs.
This project was so much fun! It combine a few of my passions—package design, designing for moms and kid products. It was a great project and I am excited to be part of it.
I had the great pleasure of working with Susan Duncan at Spectra Interiors on a recent quick logo design. She asked me to help her create a logo for her new division, Room 42. Room 42 is an event space that can accommodate 30 people and is beautifully decorated for a unique experience. Susan had a very specific idea in mind and it was fun helping her bring her vision to life. The Room 42 logo design is elegant and classy and works well with Spectra’s existing logo. For more information on Room 42, visit their website here.
It’s that time again! Time to show off some of my latest work on L•O PROFILE Magazine. This post shows some of my favorite spreads from our last two issues. Both are really great issues. May/June issue featured former NFL quarterback, Trent Green. The July/August issue is a double cover issue featuring actor, Jeff Branson. Can you believe we are already rolling on September/October? For more info, visit www.lakeprofile.com.
The Lake Area Chamber came to me with a really exciting project—design a logo for the brand new Wine AND BREW Fest. The Missouri Winefest has been a long-standing tradition at the Lake for 18 years but this year they are adding MICRO-BREWERIES to the roster! (Men everywhere are rejoicing!) I loved working on this logo and could have worked on concepts for weeks, but I reigned myself in and was able to give the Chamber’s Marketing Director, Michelle, 12 options to take to the board (see below). I hear the decision was tough, but they picked the logo that you see above. Fun, contemporary and a great symbol to represent the event. This logo will be used on all of the marketing pieces for the event including stemless wine tasting glasses, flyers, ads, etc. I think it turned out great and it will be fun to collect a glass from every year with this logo on it. Can’t wait for this year’s event to try all the wines and brews and to get my collection started.
This year’s event will be held August 6th. For more information, visit the Lake Area Chamber’s website.
I recently had the great pleasure of working on a logo for a new Lake-area restaurant, Slugger’s Eatery. What a fun job! This new establishment features Chicago-style dogs, Italian beef, sweet potato fries (yum) and wait for it . . . . hand-dipped BLUEBELL Ice Cream. (Growing up in Texas, no other ice cream brand was allowed in our house!) Tim Richardson, Slugger’s owner, ask me to help him create a logo that was friendly, fun and family-oriented for his new business. Also he wanted the logo to include a baseball-playing, bat-swinging hot dog named Slugger.
I recently completed my second project for the Heart of the Ozark’s PBW Group. The PBW’s chapter logo I created can be seen here. Michelle Cook, the group’s president, ask me to create a logo for a brand new event that the group will be hosting September 14. The fall event is aptly named “Fall into Fun” and will be a dinner and dance event. The group wanted a logo that could be used every year, but also had an element that could be switched out to support the event’s theme each year. This year’s theme is a Beach Party so I was asked to incorporate a beach ball. I started the logo by creating a few different logotypes to show the PBW. You can see those original concepts below. The committee quickly chose one and we finalized it so that the sponsorship information could go out quickly. As a new member of the PBW (Yeah!) I am looking forward to attending the event and “catching” a beach ball with an imprint of this fun little logo! If you would like more information on how you can help sponsor the event, please click here.